A Tale of Two Slings: Peak Design and Amazon Basics

күнү жарыяланды 2021-ж., 3-мар.
Көрүүлөр 4 581 158

First thing first: get your own googley-eye glasses for ridiculing unscrupulous business practices in 2 days or less with Amazon Prime: www.amazon.com/dp/B08K46DVM6/ref=cm_sw_r_cp_api_glt_fabc_XAQDY3W30FEKG8GTS2MS
Amazon is one of Peak Design's biggest partners. We've been selling Peak Design products on Amazon for years, and we work closely with Amazon to remove counterfeit and copycat products from their marketplace. Hence, we were astonished when we found out Amazon had copied one of our bestselling bags. They call it the "Everyday Sling," which, funny enough, is exactly what we call our product.
Amazon is a revolutionary service that we use and benefit from heavily. Also, Peak Design is not the first brand to see their products copied by an Amazon in-house brand. If we were really serious people, we might get on our soapbox and pontificate about the pitfalls of capitalism. But we're not really serious people. So we got some googley-eye glasses (thanks Amazon Prime!) and made this video instead.
It's our goal to make the best things. If we tried to make the cheapest things, we wouldn't be us. Amazon reminded us of that. We appreciate the pep talk, Amazon.
Know what we really appreciate? Our customers. Thank you for supporting intense, obsessive design that focuses on novel solutions to real problems. Thank you for supporting design practices that account for a product's lifecycle, and it's external impact on people and the planet.
And if you want to know why Amazon just couldn't resist copying the Peak Design Everyday Sling, check it out for yourself: www.peakdesign.com/collections/everyday-bags/products/everyday-sling?variant=29742302068780

Peak Design
  • Jan Schneidereit

    Jan Schneidereit

    19 саат мурун

    Thanks guys for talking real here. Your Everyday Sling is exactly what i need and fuck this amazon ripoff bullshit. People who want quality will always support innovative companies.

  • Rachel


    Күн мурун

    Guess what not everyone is wealthy and can afford to pay 150 for a sling, I feel sorry for the people who wanted to feel proud just buying what they can afford just to get trashed by a company that’s supposed to be professional. Super distasteful

  • Steve McClanahan

    Steve McClanahan

    2 күн мурун

    Even more reason to support PD!

  • Jeff Ross

    Jeff Ross

    5 күн мурун

    Was going to buy the Amazon bag, because of this video I'm getting the peak!!!

  • Sue Woodville

    Sue Woodville

    9 күн мурун

    Shame on Amazon!

  • Uwe Trenkner

    Uwe Trenkner

    10 күн мурун

    your promotion seems so successful that the amazon camera bag is out of stock. :-) And just Peak Design products if I am searching for "everyday sling" at amazon. Please tell me that this video isn't the only measure you took to defend your brand. I can't imagine that amazon becomes impressed by a viral YT video.

  • Cecile O

    Cecile O

    11 күн мурун

    Brilliant reaction to a bully!

  • Chris Mahren

    Chris Mahren

    12 күн мурун

    i'm not a dentist, but i don't care for basic... that’s ‘basically' like protecting a 1200$ iphone with a baby-sock. so i trust my gear, dont matter if it’s edc or camera and glass, with adequate bags and protection. plus i like the 'green' idea you guys consequently follow. btw: i got the 10l v1 and all of the v2 slings... and then some 🤷🏻‍♂️
    cheers guys, happy easter from GER 🤙🏻🍻



    12 күн мурун


  • Janos Kehl

    Janos Kehl

    12 күн мурун

    Love this! ❤️ Company principles before everything else! Perfect!

  • Wouter Visser

    Wouter Visser

    12 күн мурун

    Hahaha if I would ever be in need of a camera bag, @peakdesign would be my go to choice. Nicely done and keep it up

  • kits VA

    kits VA

    13 күн мурун

    I thought only Korean & Chinese companies steal. Jeff B is worse, I guess. Never buying anything Amazon Basics again. What a shame stealing someone hard Research!

  • KsiNixNie


    13 күн мурун

    A couple of years ago I cancelled my Amazon account because of how they bullied workers in a distribution center in Spain. One of the best decisions of my life. The company needs to be chopped up before it's too late. Monopolies are evil, and Amazon is one of the worst

  • Guido Scharmer-Choi

    Guido Scharmer-Choi

    13 күн мурун


  • Cruxo


    13 күн мурун

    Thanks for this. Just bought the Amazon one and saved myself a ton of money :) Gotta love economies of scale.

  • R S

    R S

    14 күн мурун

    It's a bag. What did they think was going to happen? If not Amazon, other competitors would have done it for less. Blaming Amazon, is ignoring the effects of globalization and the benefits of investing in proprietary and patented ideas.

  • Doug MacMillan

    Doug MacMillan

    15 күн мурун

    Just posted this review on Amazon:
    Amazon should be ashamed. They stole the design of another company and make a bag with cheap parts probably assembled by child labor in China.

    I've had the original version of the Peak Design for years and it is a great bag. The new designs are even better. Support an American company who have fairly paid American workers and get an excellent bag in the bargain.

  • Eric Berg

    Eric Berg

    16 күн мурун

    A basic should be ''basic" products, not knockoffs . I need basic, chargers, speakers, outdoor lights, the more mfg here in the US the stronger the A basic brand Could become. but.. peeps don't listen or care about the long term...

  • Ben Tuinstra

    Ben Tuinstra

    17 күн мурун

    Thanks for helping me make up my mind. I've had my eye on the Amazon sling for a while 🙈

  • DrVinylBcn


    18 күн мурун

    Mayestic !!

  • Dario Torres

    Dario Torres

    20 күн мурун

    Genius, chingones mis respetos, I Will look for something from your store, Best!

  • rob p.

    rob p.

    21 күн мурун

    lol oh you guys invented the sling bag? hhaa

  • Mel L

    Mel L

    22 күн мурун

    Ha! Amazon just renamed their knockoff back to "Amazon Basics Camera Bag." They really put zero effort into their products.

  • Toby Mitchell

    Toby Mitchell

    22 күн мурун

    Outstanding. Well done PD.

  • NVM Skullworks

    NVM Skullworks

    23 күн мурун


  • duc nh

    duc nh

    24 күн мурун

    I have been using Amazon Basic for years. Now I'm switching to Peak Design

    • Peak Design

      Peak Design

      21 күн мурун


  • DavidLiu


    24 күн мурун

    Tangentially related news March 22: President Joe Biden announced his intent to nominate Lina Khan for Commissioner of the Federal Trade Commission. Lina Khan wrote "Amazon Antitrust Paradox" when she was a law student is now a Columbia Law professor. One of her concerns re Amazon in that paper is exactly this type of behavior. She helped Congress prepared the deep probe of all the big tech last year. Hope she gets appointed.

  • DM with Karl

    DM with Karl

    24 күн мурун

    This is brilliant

  • Ali_ReBORN


    24 күн мурун

    Shame on u Amazon! PD you guys have my business for life, keep innovating brothers!

  • Timothy J. Holloway

    Timothy J. Holloway

    24 күн мурун

    Well done, Peak Design. Fair and adept criticism while humanly advertising the superiority and conscientiousness of your product. Excellent.

  • mcfortner911


    24 күн мурун

    0:30 "^C + ^V = $$$"
    Amazon Basics in a nutshell. Love it!

  • AllahDoesNotExist


    24 күн мурун

    thx I just ordered 2 from Amazon Basics

    • Peak Design

      Peak Design

      21 күн мурун

      We are never going to financially recover from this

  • type1wild


    25 күн мурун

    Just bought the Peak Design Everyday Backpack 20L and it's easily the best backpack I've ever owned. Thanks for creating incredible, sustainable products, and for making me laugh to boot. Cheers fellas.

  • Jason Stropko Glass

    Jason Stropko Glass

    25 күн мурун

    Shitty that they stole your design! Great video though!

  • Lizard King

    Lizard King

    25 күн мурун

    I love the high-on-coke constant sniffing XD

    • Peter Dering

      Peter Dering

      22 күн мурун

      And I love viewers who pick up on this. It’s all in the details.

  • Bill Rosmus

    Bill Rosmus

    25 күн мурун

    Amazon makes a courier bag knock off that a metric tonne of other bag makers have also made before. Oh dear. I have one of these peak design bags. They're OK, but seriously overpriced.

  • EgonSorensen


    25 күн мурун

    I really don't know to thumbs up or down this video.... It shouldn't have been made in the first place and put on YouTube...

    • Hitesh Gwalani

      Hitesh Gwalani

      18 күн мурун

      @EgonSorensen who are you do decide what anyone should put on youtube there is SKIP for a reason so do not decide for others.

    • EgonSorensen


      18 күн мурун

      @Hitesh Gwalani Thumbs up a criminal activity - not my style.

    • Hitesh Gwalani

      Hitesh Gwalani

      18 күн мурун

      So you mean the CRIMINAL should never be punished & nobody should inform society what they are doing. it took you a reply from them to get a THUMBS UP how pathetic.

    • EgonSorensen


      21 күн мурун

      ​@Peak Design Thank you for replying! I remained neutral prior to this, but I will give it a thumbs-up now 👌

    • Peak Design

      Peak Design

      21 күн мурун

      Whichever you choose, we just wanted you to know that we support your decision 100%.

  • Victoria Ward

    Victoria Ward

    25 күн мурун

    Peak Design - you are my new marketing heros.

  • TimS MyITCrew

    TimS MyITCrew

    25 күн мурун

    Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue.
    Amazon can't be doing the same shit as the entire country of China.

  • Alexander Morano

    Alexander Morano

    25 күн мурун

    so you are pissed cause someone took your MR PACMAN game and made it into MRS PACMAN? Congrats on realizing the world is bigger than you.

  • fishheadbreakroom


    25 күн мурун

    bezos disliked this vid 296 times

  • Reid Oda

    Reid Oda

    25 күн мурун

    I don’t need this bag but now I’m going to buy it.

  • bogmasher


    25 күн мурун


  • circedge


    26 күн мурун

    yeah ok. climate neutral, by what fantasy metric?

  • Владислав Плахтій

    Владислав Плахтій

    26 күн мурун

    Great job!!

  • tracerit


    27 күн мурун

    Any plans to give Amazon Basics Everyday Sling owners a discount to switch to the Peak original? $150 vs $35 is a huge difference.

    • Peak Design

      Peak Design

      21 күн мурун


  • The Lion

    The Lion

    28 күн мурун

    I have your bag and the quality is outstanding! ⭐
    Fu🤬 amazon!

  • bran diaz

    bran diaz

    29 күн мурун

    Just bought my PD sling cause of this add. Anything for the culture

  • Giovanni Reyes

    Giovanni Reyes

    Ай мурун

    Wanted to do more research on the product and came up with this video... thats good enough for me. I guess I'm a PD customer

  • Claud Glodeanu

    Claud Glodeanu

    Ай мурун

    Wait until you use PD's travel tripod 🤤🤤 most good looking tripod and easy to use

  • Gabriel Shepard

    Gabriel Shepard

    Ай мурун


  • Captyvate


    Ай мурун

    This is fucking incredible 😂

  • Tania B. Silva M.

    Tania B. Silva M.

    Ай мурун

    I live in Mexico and I’ve been getting my PD products directly from their website, it’s a much better experience. This is upsetting because Amazon will sell more even though they stole the design... Amazon just continues to be a big disappointment.

  • Pop Box

    Pop Box

    Ай мурун

    I support and love your products...

  • Francisco Seixas

    Francisco Seixas

    Ай мурун

    Great work guys. Congrats

  • Peter Fauland

    Peter Fauland

    Ай мурун

    This is such a genius way to respond. A big shout out to my friends in San Francisco. You guys rock. And the (near) future will show how wise your idea with this video was :-)

  • Ken Fu

    Ken Fu

    Ай мурун

    Shame on amazon and other copycats companies

  • Cypeq


    Ай мурун

    They guy who made first t-shit has to be so furious no credit.

  • Jeff Furlong

    Jeff Furlong

    Ай мурун

    Brilliant for calling Amazon out 👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍

  • JimmyGarrison'sChin


    Ай мурун

    0:44 That fucking sniff after "Let's do plastic" gets me everytime. lol

    • Peter Dering

      Peter Dering

      Ай мурун

      @JimmyGarrison'sChin what can I say @jimmygarrison'schin (what a name, btw...is this in reference to the bassist? so curious)...the best comments rise to the top. I love that you're a bellroy man yourself. Funny enough...I was just talking to Andy Fallshaw, the Bellroy founder, for about an hour last night. turns out a lot of the same topics rev us up, which at first blush seems serendipitous, but on closer inspection is maybe pretty predictable. Anyhow...he and I are doing a panel at a thing called See.Change sessions next Thursday, so we were having a little prep call. Thought I'd mention it simply because I saw your reply almost immediately after yammering with the dude for an hour. What are the odds. anyhow, super happy this little pot-shot at the trillionaire's club could bring us together. thanks for the support!

    • JimmyGarrison'sChin


      Ай мурун

      @Peter Dering Woah! Hi Peter. I just looked you up, color me amazed that you found my comment. The sniff really makes it; I've incorporated them in my casual talking style as a subtle cue that I am totally joking, only the cats that know me real well pick up on it. Here it really delivers the aloofness, perfect for "the boss" character. He knows no one is going to pick up on those plastic clips and floppy separators, he can just taste the profits already. Its goddamn perfect. Between this hilarious video sticking it to the man, your actual reply to me out of nowhere, and the legit business practices B-corps like yours adhere to, I hereby will buy one of your proper Everyday Slings for my photographer buddy. I'm sure he'll love it. I'm not a camera guy so I have a Bellroy sling, another ethical company I am willing to shell out the dollars for. Its cats like you all that can change the game. War is over (read: shitty exploitative business practices), if you want it. Thanks for being real out there, we appreciate it.

    • Peter Dering

      Peter Dering

      Ай мурун

      I love that you noticed this. I had just watched that Seinfeld episode where Jerry and Elaine’s accountant is constantly sniffing when he is around them. They think he has a Coke problem, but it turns out he’s just allergic to Jerry’s mohair sweater. During the shoot, I told Joe (the dude who’s playing my boss)… “Give me a sniff after everything you say. I’m really into sniffs right now.”

  • Alain Bucio

    Alain Bucio

    Ай мурун

    **Watches video**
    **Buys more Peak Design**
    Thank you guys for always being there for me! ❤️🙏 Quality will always beat out knock offs.
    As my father says, buy cheap, buy twice!

  • Morella Továr

    Morella Továr

    Ай мурун


  • Kamala Nenavath

    Kamala Nenavath

    Ай мурун

    Good job

  • tfunk10258


    Ай мурун

    Why do you continue to sell on Amazon? If you disagree with them, why not stop capitalizing on the volume they provide you

  • Sylvia Pomazak

    Sylvia Pomazak

    Ай мурун

    Fantastic video! Wonderful use of humor!

  • Jimbo


    Ай мурун

    Still waiting for a everday backpack v3 TT

  • James McNab

    James McNab

    Ай мурун

    Good on you for making the point. Love your stuff. Keep it up.

  • Dustin Lawrence

    Dustin Lawrence

    Ай мурун

    You guys are amazing and Peak Design makes the BEST PRODUCTS! I'm a long term fan and willingly spend the money!! Peak Design Everyday! Don't pull punches guys, keep on the offensive.

  • seeni gzty

    seeni gzty

    Ай мурун

    This is without a doubt a top five moment in youtube history

  • Dennis Brings

    Dennis Brings

    Ай мурун

    What an incredible awesome video with a strong message! Briefly told and very elegeant! Thanks for sharing!

  • Lee Philo

    Lee Philo

    Ай мурун

    Amazon you need to do the right thing and remove your stolen design... it's bad for your image.

  • Thomas Sadlowski

    Thomas Sadlowski

    Ай мурун

    In your face - just like Amazon deserves!

    • seeni gzty

      seeni gzty

      Ай мурун

      I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review. Did those f**kers removed it? :-D

  • Jake Baudoux Real Estate and Yacht Photography

    Jake Baudoux Real Estate and Yacht Photography

    Ай мурун

    What's crazy is even if PD wanted to take amazon to court over this, the company is just so massive that they would almost certainly lose. It's a sad reality and it makes me furious.

  • Craig Neville

    Craig Neville

    Ай мурун

    I will now never purchase a Amazon Basic product ever.

  • California Weed Blog

    California Weed Blog

    Ай мурун

    I love this!

  • Wade


    Ай мурун

    Am Basics is the total knock off. Do the small brands respect and pass the word.

  • vbddfy euuyt

    vbddfy euuyt

    Ай мурун

    Glad that someone is raising awareness to how Amazon knocks off products and sometimes even bans them from the platform to replace them by Amazon basics.

  • Jay Lau

    Jay Lau

    Ай мурун

    Everyday Sling, but not from Peak Design? Sorry, NO

  • Ryan @GoodMonday

    Ryan @GoodMonday

    Ай мурун

    I just love you guys :)

  • HendrikOsula


    Ай мурун

    My Sling has been with me around the world (literally) for 4 years now and doesn't show a sign of wear! I was even dumb enough to buy a spare one right away if something would happen to my first one. Still staying in my cabinet unused. Probably staying there for upcoming years this way...

    • vbddfy euuyt

      vbddfy euuyt

      Ай мурун

      guys done?!?

  • MacGeier.


    Ай мурун

    there you go - spot on

  • Wilfredo Rodriguez

    Wilfredo Rodriguez

    Ай мурун

    Amazon's Sling is a 1/3 of the price of PD version, I don g*%e a s&^t about over expensive slings I just ordered 2 Amazon Basic!!! thank you Peak Design I probably never would have found out if it wasn't for this video

  • Nick Skog

    Nick Skog

    Ай мурун

    Is it free shipping and returns on the basic bag? I will buy it, see how crappy it is, return it and give a review. The Peak Sling is amazing. This is bs!

  • Peter Ziegler

    Peter Ziegler

    Ай мурун

    For a couple of month I was considering buying a PD Everyday sling. But now I have seen the Amazon one, it’s price compared to the PD, and this Video. You know what @Peak Design? You will get my order today! 😎👍🏽

  • actualinnovation


    Ай мурун

    Well done! Seriously stopped what I was doing to watch this ad when it came on because it was so different. I don't even have a need for a bag but now I want this.

  • Camila Mejia

    Camila Mejia

    Ай мурун

    Absolutely loved you guys stepping up! I have been seeing lots of copy cats from amazon and some people propably dont even know what they buy from amazon

  • Rolf Hasselbusch

    Rolf Hasselbusch

    Ай мурун

    I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review.
    Did those f**kers removed it? :-D

  • L Me

    L Me

    Ай мурун

    You guys are awesome!

  • John.Jablon


    Ай мурун

    Great video

  • Christian Anderl

    Christian Anderl

    Ай мурун

    I always loved your design. Now I love you!

  • Leo


    Ай мурун

    .... cleverly done 👍

  • flocco


    Ай мурун

    Why didn't peak design get a design patent? Then you wouldn't have to worry about this kind of crap

  • Drew Nader

    Drew Nader

    Ай мурун

    Thats fucked.

  • Guy With Camera

    Guy With Camera

    Ай мурун

    The issue is not so simple IMO. Before anyone flames me, please read through. First, the Name copy "everyday sling" totally egregious, Amazon needs to fix NOW. Aside from that, this bag is a copy of the 5L, not the 3L or 6L, I know, because I love peak design and have all the bags mentioned. This is clearly a V1 copy that is clearly a copy in many ways, however, I think it's different enough in many ways as well. Peak Design is NO LONGER SELLING the 5L, is it all that bad that amazon copied half the traits of an older bag? If people want a 5 liter bag from peak, they cant get it. If it were still in production, I think that would be a big problem, but it's not. On top of that, there are some major differences, and I'm making a video to point all this out.

  • Peter Dixon

    Peter Dixon

    Ай мурун

    Where is the evil goggle-eyed corporation selling stuff nowadays? I've searched and searched for cheap, knock-off, everyday slings but they've all disappeared. What have you guys done?!?

  • Caedis Nightingale

    Caedis Nightingale

    Ай мурун

    I hope amazon sells some aloe vera because they are gonna need it.

  • QuagmireMan6669


    Ай мурун

    I didn't realize Amazon was doing this shit. That's straight up theft.

  • SimonTheFlareon


    Ай мурун

    I like this ad alot

  • kevykev555


    Ай мурун

    This video made me want to buy your products even more.

  • wnnalis cioov

    wnnalis cioov

    Ай мурун

    "let's basic this bad boy" I can't stop watching that over and over again :)